Welcome to the Gumroad Academy

Whether you are a creator, coach, or solopreneur, building a digital portfolio will help you grow a more resilient and sustainable business, as you will create multiple income streams from courses, e-guides and online resources.

The problem is, building a product online can be overwhelming: too many platforms, too much tech, too many options, and many creators end up in analysis paralysis.

This step-by-step tutorial will help you design, develop and launch a digital course on Gumroad with a clear action map that will enable you to focus less on tech so that you can spend your time developing great content for your students.

My goal is to help you turn your idea into an actual product that is not perfect, but it's functional and helps your students learn a skill, solve a problem or achieve a goal.

Through a hands-on, screen-recorded walkthrough, a real human (aka me) takes you by the hand through every click of the platform from beginning to publish. No jargon, no fluff, just pure, actionable steps to get your course live in minimum time.

Who is this for?

The Gumroad Academy is ideal for creators who are at a beginner to intermediate level in their creative journey and want to step up.

If you are ready to take your digital strategy to the next level and elevate your offer beyond ebooks and low-value items with a digital course, this program is for you.

I recommend you already have your own community/ email list, even if it's not large, as most of your students will initially come from your own network.

If you have a small network, I recommend to take first my digital course How To Win On Substack first, to help you grow your community of subscribers on Substack (my platform of choice).

Why Gumroad?

There are many great platforms out there but I personally love Gumroad for many reasons:

✔️ User-friendly and intuitive

✔️ Zero upfront fees

✔️ Seamless distribution and payment

✔️ Marketplace with exposure to thousands of users

✔️ Attractive model: 10% flat commission

✔️ Cool native features such as email marketing and affiliate marketing

✔️ Built-in reviews system

I have published multiple digital products, both in English and in Spanish and the user experience, both for creators and users, is 5/5.

What's inside

Gumroad Academy is designed as a guided launch roadmap to help you create and publish your digital course on Gumroad.

The program is very actionable and the videos and tutorials are short, concise and straight to the point.

Program outline:

• Introduction: Mindset Tips and Strategies video

• The Framework: Demo on Gumroad (12 min video)
• Real practice Tutorial with a real published course (7 min video)
• Bonus video: Demo of 3 key features (6 min video)
  • Special discounts (Check out)
  • Email marketing sequence (Workflows)
  • Affiliates program
• Checklist: 11 items to set you up for success (pricing, cover, refund policy, marketing...)
• Tech stack: Basic tech to produce a course with minimum investment
• Graduation and Next Steps

Don't let tech win. You are one step away from launching your digital course.

Let's get started with your digital portfolio today!

About Me: Veronica Llorca-Smith

I'm an ex-corporate girl (Apple) turned solopreneur/ writer/ author/ coach / public speaker.

The pandemic shook my life upside down and being unemployed turned out to be the best thing ever because it forced me to open new doors and build my own thing.

In 2.5 years, I have built a 6-figure digital ecosystem in English and Spanish around writing online, coaching and speaking in public.

My online community, The Lemon Tree Mindset, is a Substack Bestseller with over 10,000 subscribers and I have the Spanish sister, El Limonero.

My vision is to help people unlock their creativity and potential, build amazing things, and turn their passion for writing and speaking into their lifestyle.

You can connect with me on LinkedIn and visit my website www.veronicallorcasmith.com.