What's inside

A simple framework with 5 proven tips to craft a stunning LinkedIn profile for public speakers who want to attract inbound leads, get noticed by the right stakeholders and build their brand.

Each tip comes with a specific speaker reference and actionable steps.

1. Profile picture: Builds your brand
2. Banner: Reinforces your message
3. Bio: Establishes your expertise
4. CTA (Call to Action): Ensures a clear next step
5. Featured Posts: Builds credibility

Why you need this

If you are a public speaker (or aspire to be one) and are not getting noticed on LinkedIn and receiving qualified leads and connections weekly, you are missing out. Most of your decision-makers (Heads of HR, Events Leads, Chiefs of People, L&D teams) are active on the platform and it's the first place they go to when sourcing speakers for their next event, leadership offsite, or corporate trainer.

However, the digital space is saturated and you are competing against thousands of speakers who are not necessarily more qualified but are more visible and have a stronger presence and positioning.

A strong LinkedIn profile puts you on the radar and helps you stand out:

• You appear in the relevant searches
• Your bio becomes your sales agent
• Your banner reinforces your message
• Your CTA ensures there is a clear next step

About Me

I'm Veronica Llorca-Smith, an international public speaker with a focus on inclusive, high-performance leadership.

I launched my public speaking business in 2023, and since then, I have spoken for Fortune 500 and global organizations such as UBS, S&P Global, Michael Page, AIA and institutions like the EU and the UK Government. I'm a frequent speaker at international congresses and events and have positioned myself as a top speaker in Hong Kong on search engines. You can find my previous public speaking engagements on my website.

My key acquisition channel is LinkedIn, where I post 5 times a week, and I'm sharing with you the 5 tips that helped me go from invisible to having inbound leads and relevant connections every week.

Let's get you in front of your key stakeholders!