Is This Course For You?

Whether you are a writer, a creator, an author, or a solopreneur, public speaking can and will boost your visibility, helping you reach more people, strengthen your community and enabling you to create new income streams.

As an author, speaking at literary festivals, book launches, and panel discussions can help you find new readers and fans, sell more books, and build your brand.

As a creator, speaking on podcasts and live sessions will connect you with new and existing audiences, enabling you to explore new ways to collaborate with others.

As a community builder, hosting your own webinars, masterminds, and group sessions will elevate and enrich your offer, opening new opportunities for monetization and strengthening the relationship with your members.

As a solopreneur, speaking at conferences and delivering webinars and speeches to businesses will establish your authority and credibility in your field, and open up new monetization opportunities in the B2B space.

The possibilities are endless and it’s up to you to create them. This course will equip you with a strategic approach to incorporating public speaking into your digital business.

The objective of Speak to Scale is to help you build a customized strategy that maximizes the power of public speaking to take your business and your creative work to the next level.

It’s ideal for writers, authors, creators and solopreneurs who already have some experience and their own community (even if it’s small) so that you have a basis to build upon.

If you are new in the digital world or are in the early stages of building your community, I recommend you start with my Gumroad courseHow To Win On Substack in 2025 to help you launch your newsletter, gain subscribers and monetize your work.

All reviews are 5 stars, and it’s a great starting point for your creative journey.

What Will You Learn?

By the end of this course, after completing all the modules and exercises, you will have a clear roadmap for incorporating public speaking into your strategy to boost your business: more views, more people, more earnings.

The content is fast-paced and actionable and the objective is to stay focused in order to minimize the timeframe from theory to action and see progress fast.

Each module kicks off with an introductory video to frame the topic, give you some guidance and also a little motivation boost!

The lessons are packed with real examples, practical tips and exercises to guide you on your public speaking journey.

Welcome to Speak to Scale!

About The Course

Speak to Scale includes 8 modules that take you from the vision and mindset all the way to how to get started in public speaking, how to gain traction, and how to get paid (see modules below).

It approaches public speaking from a 360-degree perspective, exploring podcasts, live sessions, webinars and speaking engagements in the B2B world, and how they can enrich your business, your strategy and your brand.

While the course is designed in a particular order, you can take the modules in isolation, as they can also be completed as stand-alone units. The idea is that you can customize the learning journey to your level and your needs so that you make the most of it.

By the end of Speak to Scale, I encourage the students to build their own 90-day action plan to start incorporating public speaking into their digital portfolio and strategy.

For those who require additional help and support, you can book a one-on-one strategy session with me to build your customized public speaking plan.

Modules:

Welcome and Introduction

Module 1: Vision & Goal Setting: Defining your goals

Module 2: Mindset: Setting you up for success

Module 3: Getting Started: How to start speaking on podcasts

Module 4: Live Sessions: Strategies to go live

Module 5: Webinars: Incorporating webinars and masterminds into your offer

Module 6: Building Your Speaker Brand: Basics to build your speaker presence online

Module 7: Your First Speaking Engagements: How to start speaking for organizations

Module 8: Getting Paid To Speak: How to create your offer and tips to get booked

Graduation and Next Steps

About Me

I'm glad you made it here!

I’m Veronica Llorca-Smith, an ex-corporate girl (Apple) turned writer, coach, author and paid speaker - yes paid!

My solopreneur journey started at the end of 2022 during the pandemic. I started writing on Medium and LinkedIn and in February 2023, I published my first book, The Lemon Tree Mindset.

The beginning was slow and painful, but once I unlocked the power of public speaking, things took off. I started speaking on podcasts and live sessions and hosting my own webinars for my community. Within a year, I became a Substack Bestseller and today, my Substack publication has over 10,000 subscribers and a digital ecosystem that includes writing, group coaching and public speaking.

Incorporating public speaking into my business has allowed me to develop my career as an author, speaking at international literary festivals and book launches, and landing a book deal with a Big Five, Penguin Random House for my 4th book, The Anti-Procrastinator.

Today, I speak in public at international conferences and I host webinars and keynotes for Fortune 500 in topics related to leadership and growth mindset. I also host events in Spanish.

You can find out more about my work as a public speaker and my previous engagements on my website: www.veronicallorcasmith.com

As a good introvert, a petite woman and someone with a Spanish accent, I went from hiding at the back of the room to leveraging multiple channels and stages to send my message, make a bigger impact and boost my business – and my confidence.

And I want the same for you, so let’s unlock how to Speak to Scale!

You can connect with me on LinkedIn and join my community at The Lemon Tree Mindset 🌳🍋