About This Masterclass

Would you like to crack the Substack code?

Grow an engaged community of subscribers around your work?

Monetize your publication and add multiple income streams to your digital portfolio?

If you answered yes, keep reading...

In February 2023, I launched my Substack publication, The Lemon Tree Mindset🌳🍋

I started from scratch with no audience, no social media presence and no experience writing. In July 2024, it became a Substack Bestseller in Education.

As of May 2025, it has almost 10,000 subscribers and generates over 20K+ US$ in annual revenue in paid subscriptions alone. It has also been the catalyst for my new business as a digital strategy coach and adds incremental revenue through digital products, sponsorships, and affiliate marketing.

The possibilities are endless.

Whether you are starting from zero or want to accelerate your growth and monetization engine on Substack, this Masterclass provides a clear roadmap to help you create a strategy that gets results.

In the past 12 months, I have coached over 50 writers and creators on mindset, strategy and tactics to win on Substack and now I share everything I know in this Masterclass:

15 practical modules with videos, real examples and frameworks.

Each module includes one specific action step to help you implement the lessons in practice.

Modules:

1. The mindset: How to think like a Bestseller
2. Defining your vision and content pillars
3. Nailing Your Substack Homepage
4. Branding and Design for your publication
5. Nailing Your Welcome Email
6. Writing, Publishing And SEO
7. Boosting Your Growth With Notes
8. Live Sessions on Substack
9. Collaboration on Substack
10. Substack Recommendations
11. Monetization Strategies
12. Pricing And Subscription Plans
13. Creating Your Offer
14. Marketing And Sales
15. Measuring Success and KPIs

For a better experience, subscribe to The Lemon Tree Mindset🌳🍋

What others are saying about my Substack:

Katja Groesser

"Great written... and helpful strategies to grow on Substack and build an income as a writer... like it👍"

Andrea Unanue

"As a beginner writing online (still not sure what i am doing and need to work on the vision part), who quit my 9-5 to reflect and connect the dots, I feel very inspired by your story, content and lemons, Veronica. Thanks for what you do and excited to what's next. )"

Claudia Brose

"Hi Veronica, I like your style, your ideas and your journey (travel/cultural-wise and business-wise). I can relate to your mindset and action steps, and love it how you made so much happen in two years time...that's a great inspiration and motivation."

Stella Chibuike-Ezike

"Hi Veronica, I am really elated to be here. I have been writing on Substack for about 6 weeks now and I found you less than 2 weeks ago. Your journey and your messages have resonated incredibly with mine and what I would like to make out of my online writing career. Listening to your YouTube feature with Kristina God further strengthened my resolve to learn from you more. Keep inspiring us all."

Jana

"I love your story, how you've managed to turn your life 180 degrees after your 40s. I've reached 40 this year and want to follow a similar path. So, what's a better way to learn how to do it than someone who's done it themselves? So excited. "

About Me

I'm an ex-corporate girl (Apple) turned solopreneur/ writer/ author/ coach / public speaker.

The pandemic shook my life upside down and being unemployed turned out to be the best thing ever because it forced me to open new doors and build my own thing.

In 2 years, I have built a digital ecosystem around writing, coaching and speaking in public.

My vision is to help people unlock their creativity and potential, build amazing things, and turn their passion for writing and speaking into their lifestyle.

You can connect with me on LinkedIn and visit my website www.veronicallorcasmith.com.